Computer

Option 1: Do Everything Yourself – About $60/Year

The cheapest way is to create a website all by yourself.
“But I can’t code,” you may think.
No problem!
There’s enough technology out there to allow you to create a website without coding, most prominently open-source content management systems like WordPress and Joomla. If you are willing to put in the time to learn the system of your choice, you can have your own website for the cost of just hosting and domain.

cms platforms wordpress joomla
In the case of Bluehost that would be $4.95/month including a domain. Multiplied by 12 makes about $60 or the cost of one Starbucks beverage per month. If you opt for a longer contract, you can even reduce hosting costs to about $36/year. Learn how to set up your account with Bluehost now.
This barebone version comes with very few bells and whistles. It will also be the most time consuming for yourself. It’s absolutely possible to create a high-quality site this way and many have done it before.

Option 2: Hire a Freelancer – $1,000 to $3,000 per Website

Of course, if you have the budget or don’t want to put in the time yourself, you can also hire a freelancer to do all the work for you. There are plenty of sites where you can do so, including Upwork, Freelancer.com and PeoplePerHour.

website cost blueprint outsourcing site
The average hourly pay covers a wide range, from below $10 to $100+. So, the cost of a website is highly dependent on who you work with and how long your project takes to complete. A standard WordPress website takes anywhere from 15 to 30 hours. Therefore, you are looking at costs of $150 to $3,000+.

freelancer showcase

If you work with a website builder, you can also hire somebody to create a custom template for you. Many of the providers have special marketplaces for that. Keep in mind that it will also cost money on top of using the website builder in the first place. More on that below.
So, here’s the deal:
If you want quality, when hiring a web developer, at least $1,000 – $3,000 is a good ballpark number to expect for a simple site. The more complex the site is, the higher the costs.

Option 3: Work with an Agency – $10,000 to $50,000 per Website

Working with an agency is a whole other story.
You will interact with multiple stakeholders who are responsible for different areas (design, branding, development, SEO etc.) making the process much longer and resulting in more work hours.

work with an agency

You get quality, no doubt – but the price increases enormously.
How much then?
At agencies, hourly rates can be anywhere between $100 and $500+. Consequently, the website costs of $10,000 to $50,000 are realistic. It’s also possible to get a site for below $10,000. It’s most likely that it will take a while to find an agency like that.
That is not to bash these businesses. There are a lot of good ones out there who do great work. If you have a company who has the budget to work with an agency, the end result can be fantastic and the investment very well worth it. It’s just that it comes with costs and you need to be aware of that.
For that reason, many opt to build websites themselves. Another option is that they do a mix and match approach of doing some parts themselves and outsourcing others.
To help you decide the right process for you, the next section of our website cost blueprint will dissect the different cost factors and show you what to expect.



New Google Tools to Grow Your Small Business

 It is harder that ever to promote your business online. No longer is a website that looks good on a mobile device enough—you must also consider investing in video content, SEO and online ads to make sure you get found by your target customer online.
As small business owners, we have challenges everyday including cash flow, staffing and managing our online brands with our website. Many of us are tired of snake-oil salespeople promising to get us to the front page of Google or paying for AdWords or Facebook ad campaigns that don’t that deliver. We need easy tools to help us promote our businesses, and Google has provided a new resource to help. Now keep in mind that Google wants to sell you ads, but these Google tools also offer helpful advice for your small business.

Introducing Google Tools for Small Business Owners


The internet has created new opportunities for small businesses, but it can be hard to know where to start. Most of our issues come down to saving time and money. To that end, Google has launched Google for Small Business, a suite of Google tools to help your business (including the benefit of helping you transition your Gmail email account into a professional email—i.e. you@yourwebsite.com). This is a new ‘Grow with Google’ initiative to help small businesses find the right Google tools to reach business goals. The website is quite easy to use. You just enter your business name, answer a few questions about your business, and select a goal.
  • It’s Provides Personalized Plans: Then you’ll receive a step-by-step plan of recommended products tailored for you. Google’s services are divided into three areas how to reach more customers with online advertising, create a professional presence with the right Google tools, (G-Suite Tools), and engage more customers with video (Get a free YouTube Channel). The recommendations will include products to help with all three, but with a special focus on the goal that’s most important to you.
Kim Spalding,  Global Product Director, Google Small Business Ads, is a former small business owner herself. She joined the internet giant two-years ago and her team launched this new tool.  Spalding explains her goal, “The internet has created new opportunities for small businesses, but it can be hard to know where to start; we just want to help business owners get there faster.”  This new site also provides information on FREE live workshops happening near you for hands-on help, and you can stay updated on Google tools and services for small businesses as they continue to roll out.
With Google, it’s never been easier to create an online ad, but before diving in, focus on these three things: a) you must know which product you’d like to promote; b) Have a budget in mind to spend; c) Set you goal for what success will look like. The Google tools will give you suggestions, but keep in mind that Google is trying to make money.
Get started at google.com/smallbusiness to figure out if Google AdWords, the G-suite or YouTube is what you need to grow your business.


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